Cookie Policy

Last updated: 24/04/2026

This Cookie Policy explains how silkbyhand, operating the website www.rubyandrachel.com under the brand rubyandrachel, uses cookies and similar technologies when you visit our website.

This policy should be read together with our [Privacy Policy].

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help the website function, improve your experience, and provide us with information about how the site is used.

2. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function. They enable features such as shopping cart functionality, checkout processing, account login, and security. These cookies cannot be disabled.

Our website is hosted on Shopify, which sets essential cookies to maintain store functionality.

Duration: These cookies are session-based and expire when you close your browser, or persist for up to 2 weeks for cart and login functionality.

Analytics Cookies

We use Google Analytics to understand how visitors interact with our website. These cookies collect information such as pages visited, time spent on the website, traffic sources, and general location data. This helps us improve website performance and your experience.

Duration: Google Analytics cookies persist for up to 2 years.

Advertising and Marketing Cookies

We use Meta (Facebook and Instagram) advertising cookies to show relevant advertisements and measure the performance of our campaigns. These cookies may track browsing behaviour across websites.

Duration: These cookies persist for up to 90 days.

Functional Cookies

Functional cookies allow the website to remember your preferences such as language settings, login status, and region. These cookies improve website usability.

Duration: These cookies typically persist for up to 1 year.

3. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages, including analytics providers, advertising platforms, payment providers, and social media integrations. These third parties process data in accordance with their own privacy policies.

4. Your Consent and Managing Cookies

When you first visit our website, a cookie banner will ask you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in the footer of our website.

You may also control cookies through your browser settings. Most browsers allow you to view, delete, block, or restrict cookies. Please note that disabling certain cookies may affect the functionality of the website.

To withdraw your consent after accepting cookies, you can clear your browser cookies for our website and you will be presented with the cookie banner again on your next visit.

5. Data Protection

Personal data collected through cookies is processed in accordance with the General Data Protection Regulation (GDPR). Our legal basis for setting non-essential cookies (analytics, advertising, and functional cookies) is your consent, which you provide through the cookie banner.

You have the right to withdraw your consent at any time. For more information about how we process your personal data, including your rights under the GDPR, please refer to our Privacy Policy.